When baked eyeshadow entered the scene almost a decade ago, beauty buffs were curious, to say the least. Touted as being the next big thing in the makeup world, all the major cosmetics stores and retailers were suddenly fully stocked with beautiful baked eyeshadow palettes.
Packaged similarly to regular eyeshadow, what set baked shadow apart visually was its swirled and marbled look, which definitely swayed a lot of people into purchasing a palette.
Aesthetics aside, baked eyeshadows were well-known for their creamy formula that applied smoother and blended more easily than regular eyeshadows. Many makeup wearers who use baked eyeshadow swear by its formula, and it’s definitely garnered a loyal following.
Though the baked makeup trend has died down since then, a number of makeup brands continue to create baked products. If you’re curious to learn more about this beloved eye makeup product, keep reading. In this article, we’ll discuss what baked eyeshadow is, its benefits, how to apply it, and how it differs from pressed eyeshadow.
What is Baked Eyeshadow?
As the name suggests, baked eyeshadow is a type of eyeshadow that goes through a baking process. Though it might look and feel similar to a pressed powder eyeshadow, it actually starts off as a cream formula that contains a lot of oils and emollients. The paste-like mixture is then heated in a special oven for a certain amount of time to get rid of excess moisture and set the pigments. This results in a creamy, velvety texture with rich pigmentation that falls somewhere in between a cream and powder eyeshadow.
Baked eyeshadows aren’t pressed, so they typically have a dome shape and sometimes have a swirled or marbled pattern. Unfortunately, this also makes them more fragile than regular eyeshadow.
You can find baked eyeshadows in a wide variety of colors and finishes, including matte, shimmer, glitter, metallic, and pearlescent.
Baked eyeshadows can be applied wet or dry. Wet application gives you a more intense color, whereas applying it dry results in a softer, sheer look.
What Are the Benefits of Baked Eyeshadow?
Baked eyeshadow has all the best characteristics you could want in an eye shadow.
In terms of formulation, baked eye shadows are softer, smoother, and more pigmented than regular eyeshadows. They have a silky and blendable formula that’s easy to apply and work with.
In terms of texture, baked eyeshadow falls somewhere in between cream and powder eyeshadow. It has a creamy application but a powdery finish that makes it less likely to crease, fade, or fall out.
The biggest benefit to using baked eyeshadow is its versatility. Thanks to its unique formula and baking process, this type of eyeshadow can be applied dry or wet, with great pigmentation that you can build up to your liking. This gives you more control over how sheer or pigmented you want your look to be. You can apply it dry for a soft, natural look or wet for intense color that will give you a more dramatic look.
A baked formula is a great option for beginners, as well as for anyone who looks for smooth application in an eyeshadow.
It’s clear to see that baked eyeshadows have a ton of benefits. To summarize:
- Softer and more blendable than regular eyeshadows
- Smooth application
- Less prone to fallout and fading compared to powder eyeshadow
- Less likely to crease than cream or liquid eyeshadow
- Can be applied dry like a normal shadow
- Can be applied wet for a more pigmented eyeshadow look
What’s the Difference Between Baked Eyeshadow and Regular Eyeshadow?
A baked eyeshadow palette looks like any other powder eyeshadow palette, so it’s easy to see why they’re often mistaken for the same thing. But there are a few key differences between these two types of eyeshadow that set them apart. Namely, how they are made, applied, and look.
How it’s made
Baked and pressed eye shadows are made using two completely different methods and recipes. Baked formulas largely consist of pigments and emollients that give it a creamy and paste-like consistency. The mixture then goes through a baking process that gives it a dry, powdery texture.
On the other hand, pressed powders are primarily made of pigments and fillers such as mica, talc, and clay. They typically contain a small amount of emollients to help bind the powder ingredients together. The powdery mixture is then pressed into a pan and packaged into individual jars or palettes.
How it applies
Baked eyeshadows start out as creams and are baked into powders, making them more creamy and pigmented than regular eye shadow. Moreover, this unique process allows them to be used wet and dry.
How it looks
Baked eyeshadows are like cupcakes; you can recognize them by their rounded, dome-shaped surface rising out of the pan. They’re also known for their beautiful marbled look.
How to Apply Baked Eyeshadow Wet
Step 1: Prep Your Eyelids
Dab a small amount of eyeshadow primer on each lid and gently blend it out using the pad of your finger.
Step 2: Wet the Brush
Dampen the bristles of your eyeshadow brush with water or setting spray. We recommend using a spray bottle for this, as soaking the brush can make the eye shadow too runny. Rub the wet brush on the baked eyeshadow until you get a smooth paste.
Step 3: Apply the Baked Eyeshadow
Once your brush is loaded with just enough product, apply it onto your eyelid using a sweeping motion.
Step 4: Bake the Eyeshadow
Use a dry brush to apply setting powder over the baked eyeshadow. “Baking” your eyeshadow will help set it in place and intensify the colors.
Step 5: Set Your Makeup
Do the rest of your makeup routine and finish with setting spray to seal everything in.
source https://degreesofvanity.com/what-is-baked-eyeshadow/
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